briefly

Ads change from day to day and money burns out every day. If you look at the results once a month, you react with a three-week delay and pay for mistakes that no one has seen on time. The solution is 24/7 live reporting: the cost of acquiring a customer, ROAS and a budget in one place, available at any time. We call it Millie Radar ™ and we are the first agency in Poland that gives it to customers as standard.

Imagine you are driving a car looking in the mirror once an hour. The rest of the time is driving blindly. This is what the campaign looks like on the basis of a monthly report. Everything seems under control until you run into the wall, which you will only learn about the next time you look in the mirror.

What are you really losing on your monthly report?

You waste time reacting and time in advertising costs money.The campaign can "drive away" in three days: the cost of acquiring a customer increases, the creation burns out, the budget is escaping into a bad set of ads. If you find out about it after thirty days, you pay for three weeks a mistake that no one has seen on time. This is not a theory, it is the most common reason why companies lose faith in advertising.

The second loss is quieter, but more dangerous:The monthly report is easy to color.Nice indicators are selected, hide weak. Not because everyone in the industry cheats, but because once a month is too rare for anyone to really account for you. And where there is no current settlement, laziness creeps in over time. It's human nature, not malice. That is why we have built a system that simply does not give this temptation.

Why did we build a 24/7 reporting system at all?

Because we want to act the opposite of the standard in the industry. We want the customer to beeducated, he understood every action and every report, and he could look at it himself at a convenient moment, check what and how, and really understand it. transparency is not a footer password for us, butAccess to data that no one is limiting you.

We named this Millie Radar™ system after our spaniel, and it's not a joke, it's a promise. Like Millie, this system has a nose that doesn't sleep. It picks up a drop in scores or a sudden opportunity at night, on a weekend and on holidays, and alarms before the problem grows or the chance runs away. We are the first agency in Poland that gives such reporting to customers as standard, and not as an expensive allowance.

What should you see every day?

Good news: you don't have to look at everything. Three numbers are enough to tell the truth about the campaign.The cost of acquiring a customerIt says how much you pay for one buyer or contact.roasHe says how much income he returns from each zloty spent.BudgetIt says where the money goes and whether it burns out in a dead ad set. The rest are details for a specialist that you don't need to think about.

The secret of a good dashboard is not to show everything, but toIn a few seconds it was possible to see if it was okay or if you had to act.The panel, cramped with fifty charts, is as useless as the lack of a panel, because no one is looking at it anyway.

How does live reporting change decisions?

Instead of "let's talk about it at the meeting in three weeks" you have "I see that the cost has jumped, we are shifting the budget today". decisions are no longer a monthly ritual and becomea daily, minor course adjustment.This is exactly the difference that divides the fire-extinguishing agency from the agency that runs the campaign as it should. Small corrections made on time are cheaper and more effective than a great rescue after the fact.

There is also a side effect that customers appreciate the most:Calm down.When you know that you can look and check at any time, you stop guessing and worrying. Trust ceases to be a matter of faith in the agency and becomes a matter of access to numbers.

Will the live data overwhelm the owner of the company?

This is the most common concern and we understand it. The answer is no, if the panel is designed for human and not for analytics. The owner of the company does not want to spend a minute on the data, he wants to know in a minute if his money is working. Therefore, we arrange the view so that the most important numbers are on top, and the deeper layers are left for those who want to dig.Transparency is supposed to educate and calm down, not to backfill.

What about reporting for management and investors?

If you are responsible to the management board or investors, live data is even more valuable. Instead of defending the slides from three weeks ago, you show hard numbers in real time: the cost of acquiring a customer, ROAS and revenue from each channel in one view. It is the language that the owner of a small business understands and a member of the corporate board. Live numbers build credibility faster than the most beautiful presentation.

What exactly to replace the PDF report?

A live desktop that binds data from Meta, Google, LinkedIn and GA4 in one place, updated 24 hours a day, available on computer and phone. Here is Millie Radar™, the heart of our Millie OS™ system. You can still get the PDF if you like it, but it's just a photo from the trip, not a map.The map is live.

Is it safe for my data?

yes. We connect through the official integrations of advertising and analytical platforms, and you control who has access to the desktop. There is no circumventing the rules or drawing data on the side. Everything happens as part of official, secure calls, and access is broadcast and received.

remember

The monthly report shows the past when you can no longer react.

Ads change every day, so I have to look at them every day.

Three numbers are enough: the cost of acquiring a customer, ROAS and a budget.

Transparency is access to 24/7 data, not a nice PDF once a month.

An educated client who understands the report makes better decisions and is less stressed.

Millie Radar ™ is the first such system in Poland given to customers as standard.